September 2010

Interactivity is where it's at…or is it?

Chris Welsh28 Sep 2010

Content-on-demand is of the moment. A generation of smartphone users intuitively expects interaction at the touch of a screen. The world’s gone ‘app’ crazy and Android technology is taking the customer journey to a whole new realm.

Indeed, we’re living in customer centric times and the diversity that interactive displays deliver puts the punter in the driving seat while allowing companies to capitalise on the alternate content opportunities that these platforms present.

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Digital signage in an augmented world

Joe Till06 Sep 2010

Historically, digital signage has focused almost exclusively on large screens and looping display content, but with the ever growing emergence of convergent media channels – mobile, social, interact and augmented reality – what impact will this have on “traditional” digital signage?

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