Digital Signage Experts | Saturn

Historically, digital signage has focused almost exclusively on large screens and looping display content, but with the ever growing emergence of convergent media channels – mobile, social, interact and augmented reality – what impact will this have on “traditional” digital signage?

With the warp speed of developments in many hi-tech arenas it seems to lead to the almost inevitable conclusion that these technologies will increasingly become commonplace in the near future, enabling organisations to utilise digital screens in new and exciting ways to interact with viewers and users.

This is likely to involve a highly engaging and interactive experience for the audience, and one which is finally a genuine two way process. This could present new opportunities for brand and message recognition, but by the same token it will require more careful planning and in-depth knowledge to ensure that this latent potential is harnessed.

The challenge therefore for developers, systems integrators and end users alike seems to be how to back the right horse in this ever changing Digital Signage 3.0 world. Saturn has widened the scope of its thinking to embrace these new channels and we’ve got a few ideas (predictions) about how to maximise these opportunities, but we’ll keep them under our hat for now!