Over 5,000 cinema information, film trailer and concessions digital signage screens powered by Saturn and the Empire Cinema venues use this technology to broadcast news of film times and availability, film trailers and concessions offers to screens throughout the cinema.
Empire uses Saturn’s technology to schedule and zone multimedia content to digital signage screens in the entrance, lobby, bar and concessions areas of the venue. Typically the concessions content is scheduled weekly from a central server and the entrance, lobby and bar area screens are updated automatically with real-time box office data.
The IT director, Empire Cinemas commented, “The system is easy to use and provides a common messaging platform, allowing us to explore a large range of digital media content. Importantly it enables us to offer customers a richer cinema experience as we tailor content to target particular audiences by film genre and show time.”
The LCD screens specified have an integrated PC and hard drive connected to the central server by Cat 5 network cabling. “This approach makes the way we use the screens more flexible. We wanted to be able to position the screens anywhere and simply add them to the network using standard cabling, avoiding the limitations and cost of expensive video cable,” explained the IT manager, Empire Cinemas.