Odeon has over 100 cinemas across the UK, most of which rely on Saturn to provide consistent digital signage branding at each venue.
The design of the latest cinemas reflects a new all encompassing approach to digital signage by Odeon. The entrance foyer comprises a bank of large LCD screens that support both box office and concessions sales.
“By using dual purpose tills we have more flexibility at the point-of-sale. If the need arises, we can use the concessions areas for both concession and ticket sales. Digital signage allows us to use the bank of screens to maximum effect when promoting popcorn, drinks, confectionery and other concessions, as well as topical special offers linked to films at the cinema.
“Digital signage also allows us to reinforce the Odeon branding in a manner that is both creative and informative for our customers. Moreover, Saturn's content management service gives us a highly flexible and consistent way of co-ordinating the screens’ content and retail offers nationally.” Retail Manager UK, Odeon.