Many companies pride themselves on the quality and comprehensiveness of their customer communications. Few have realised that an informed and knowledgeable workforce is a vital component in the success of this activity. Wessex Water, however, has long appreciated the importance of communications with its employees. Following an internal communications audit, it was identified that a screen based communication network would provide a complementary and highly impact communication channel.
Saturn‘s digital signage solution is equipping employees with the means to play their full role in engaging with customers. This solution powers Wessex Water’s ‘SourceTV’ and it is used to deliver content to large LCD screens at its headquarters and regional offices. The new media team distributes corporate, national and local news, as well as information on company services and PR initiatives to staff throughout the working day. The screens are located at entrance, breakout and coffee areas where employees will see the screens several times a day.
It also allows mobile engineers, who don’t have access to a computer, to catch up with the latest company news when visiting regional offices. Each screen shows live TV news on the hour. This alternates between Sky News and BBC News, after which the screen content reverts back to the Wessex Water multi-screen content.
“Saturn’s solution provides a scheduling facility that gives us the framework for our content planning but we always make last minute changes to the schedule when we need to.
“We’ve had some extremely positive feedback from a wide range of employees about SourceTV. The quality and range of content, combined with the flexibility of zoning and scheduling gives us a powerful platform for internal communications and brand development that, so far, we’ve only just begun to explore.” Multimedia Manager, Wessex Water
|Wessex Water Case Study.pdf||261.53 KB|