Saturn at ScreenMedia Expo 2011
Screens that work, rest and replay at British Gas
18th – 19th May, (Earls Court 2, London) Stand C37
Saturn has been invited to showcase its work with British Gas at ScreenMedia Expo 2011.
Organisers have approached the digital signage experts to participate in a new event feature exploring the average person’s daily digital journey. Taking the theme of ‘digital 24/7: reaching people when and where it matters’, the first of four, free seminars aims to provide attendees with an understanding of how to plan, deliver and engage viewers whether they’re travelling (transit and transport); working (corporate communications); shopping (retail); or relaxing (hospitality and leisure).
Sales Director, Joe Till, and Chief Technology Officer, John Hamersley, are leading the corporate communications session, exploring how Saturn work with British Gas to motivate staff and sustain measurable employee engagement.
Saturn’s Connectvision solution is deployed throughout the energy giant’s estate and comprises of a 1,000 screen digital signage network across three different business units and 20 individual sites, including call centres, corporate offices and distribution centres.
“There’s nothing new in recognising that organisations need to motivate, engage and inspire employees, but recently more formal employee engagement programmes have gained credence and a higher priority with senior management,” said Saturn’s Joe Till. “Research consistently shows that engaged employees are significantly more effective, productive and loyal. In turn, this leads to better business performance. It’s these hard financial facts that make digital signage a justifiable investment and why leading businesses like British Gas are buying-into the medium as more than just a ‘nice to have’.
“Indeed, communicating with staff in operations and customer service across large organisations with multiple business units can be a challenge but channeling the right content can pay dividends. At British Gas, digital signage messages reach over 17,000 staff every day and the management has observed tangible evidence that points to a direct correlation between on-screen content and trackable behaviour. For example, when an announcement about the Managing Director’s blog is displayed, there is a spike in network activity as staff review the latest post.”
Speaking at ScreenMedia Expo, Saturn will reference in-house research commissioned by British Gas into the effectiveness of digital signage as a corporate communications tool and explore three key themes, namely: improving business critical processes (work); enhancing employee communications (rest); and the benefits of work-based learning with interactive functionality (replay). Furthermore, attendees will gain insights into how to repurpose and personalise content for target audiences; using digital signage as an effective internal TV channel; and leveraging a transactional network without compromising productivity.
